Pinner Extraordinaire: Marianne of Basil and Bubbly
Pinterest Followers: 22,371
Monthly Pinterest Traffic: 2.3 million views!
We asked Marianne: What are the two most important things you should do to set yourself up for success on the platform? Below she’ll share about verifying your website on pinterest & setting up rich pins.
Verifying Your Website on Pinterest
Verifying your website on Pinterest is an important way to indicate to pinners and Pinterest alike that you are a serious content creator, plus it gives you access to great analytics on how your account is performing and who your audience on Pinterest is.
If you don't already have a business account, go to your Settings and upgrade your account (there should be a big red button for you to click to do this).
Once you've set up your business account, go back to the Settings page and click the link on the lefthand menu that says "Claim Website."
Enter your website in the text input, and click the "Claim Website" button.
Select "Add HTML Tag". Copy the tag and then paste it into the <HEAD> section of your website. Your web developer can do this for you, or if your blog is on a WordPress site, you can use the "Insert Headers and Footers" plugin to drop the code in yourself under the plugin Settings, in the "Scripts in Headers" section.
Go back to the Pinterest website where you got the HTML tag, and click "Next", followed by "Submit" to submit your site for verification.
It will take about 24 hours for Pinterest to validate your site, but once they do, you should see a checkbox in your settings next to your website address, and have access to all the analytics!
How to Get Rich Pins
Rich Pins are an important part of a robust Pinterest strategy. They entice users to click through to your site, by giving them information pulled directly from your site right on the pin, teasing them to get the rest of the article directly from the source.
If your site is using SquareSpace or Shopify, great news! You already have everything you need to set up Rich Pins, simply enter your site into the Rich Pin Validator and click Validate. Once you receive the success message, click "Apply". Note: It might take several days for your blog to be approved, but Pinterest will be in touch as soon as they have finished the process.
If your site is using WordPress, you'll need to make sure the Open Graph tags needed for Rich Pins are added to your posts and pages. If you use Yoast SEO, they have some great tutorials on their website for how to do this with their plugin ( you can find them here .) If you don't use Yoast but are a recipe blogger, your recipe card plugin should handle these tags for you. Once you've added the Open Graph tags, you can follow the same process as SquareSpace/Shopify users by entering our site into the Rich Pin Validator, and then applying for Rich Pins.
As a last resort, you can add them manually into your <HEAD> code of each individual page, and update the information for each post. This is painful, and I highly recommend choosing one of the aforementioned options instead, but if you insist, the code can be found on Pinterest's website.
Find Marianne’s blog here!